Forrester's 10-Step Program On Mastering The Service Experience: A Quick Recap

Kate Leggett

Today, the gap between a customer’s expectations and the customer experience they receive is huge. In our latest customer experience survey, we found that just over one-third of US brands deliver a good experience. What is even more surprising is that, in the five years that Forrester has been collecting this data, this number has not significantly changed.

Delivering good customer service is a cornerstone to delivering a good end-to-end customer experience. Yet few companies undertake efforts to follow best practices. This lack of attention to customer service has significant impacts for companies: escalating service costs, customer satisfaction numbers at rock-bottom levels, and anecdotes of poor service experiences amplified over social channels that can lead to brand erosion. 

Mastering the customer service experience is hard to do. Here is a recap of my 10-step program. I’ve reordered the steps a little, but the message is still the same:

Master your strategy

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Whither Application Marketplaces?

China Martens

Everywhere you turn in ERP-land these days, up pops another app marketplace. The roster of ERP players large and small with online showcases includes Lawson, Microsoft, NetSuite, Openbravo, SAP (with EcoHub and its upcoming SAP Store), and xTuple.

Today’s ERP app marketplaces have a stronger focus on window-shopping than trying to be a software equivalent to Apple’s iTunes store. Vendors are using their marketplace websites to draw attention to an increasing variety of their own and third-party ERP app extensions as well as complementary products and services, segmented by industry, line of business, and product type.

What do you think is driving the move by ERP apps vendors to open marketplaces and what might those sites may evolve into? Here’s some of my current thinking on both topics:

Why have an app marketplace?

  • Reflected glory. By the scale and breadth of its offerings, an app marketplace can give customers a sense of a thriving ecosystem growing up around the vendor’s ERP software. At the same time, overstuffed marketplaces with limited ratings and segmentation can be confusing places for customers and partners alike.
  • Future M&A. ERP vendors can mine their app marketplace to gain insight into the extensions and apps of particular interest to their customers. The vendors can use that knowledge as a basis for future investment, either taking a stake in or buying outright the most popular third-party software.
  • Expansion of app usage and customer retention. ERP vendors are working to make their apps more usable and opening up the data they hold to a wider set of users. App marketplaces can help flag ERP-related extensions and apps suitable to non-traditional ERP users.
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Drivers To The Cloud And Other Lawson CUE Takeaways

China Martens

I had the pleasure earlier this week of attending Lawson Software’s conference and user exchange, aka CUE, in Boston.

The midmarket ERP apps vendor had the singular misfortune to throw its annual user party at a time of great uncertainty for both Lawson and its customers. Lawson has yet to respond to an unsolicited $1.8 billion acquisition offer from ERP rival Infor, aside from acknowledging receipt of the offer on March 11. Despite the Infor elephant in the room, CUE was a good-humored affair. Lawson execs exhibited grace under fire while customers expressed concern but remained cheerfully stoic and pragmatic.

Do you think Lawson will end up part of Infor? Alternatively, will it remain independent or will it be bought by a private equity firm and no longer be publicly traded à la Epicor? As apps vendors try to navigate fluctuating revenue mixes — rising subscriptions versus falling maintenance — being privately held may prove to be an attractive option.

Lawson is currently evaluating whether to break out subscription revenue as a separate line item in its next fiscal year. Of its 4,500 largely on-premise customers, around 350 use a Lawson SaaS product, the fruit of purchases such as Enwisen and Healthvision. Like other apps players, Lawson’s embraced Amazon.com’s EC2 as the cloud infrastructure for its HCM, M3 and S3 ERP apps. Several Lawson cloud services early adopters at CUE talked about their organizations’ experiences and there were some similarities in those stories:

  • They faced hardware refreshes and/or obsolescence of the app and database versions they used
  • They were already successfully running third-party SaaS apps or remotely hosted software
  • They used Lawson managed services as a steppingstone between the on-premises and cloud services worlds
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Greetings Fellow ERP App Enthusiasts!

China Martens

Hi, and thanks for stopping by. I joined Forrester just over a month ago and I plan to post here regularly with some thoughts on the ERP apps arena. I’m hoping this blog will serve as a place for us to exchange views, and I very much welcome your input.

As you know, Forrester is structured around roles, and I’m part of the analyst team serving the needs of business process professionals. My primary area of focus is enterprise resource planning software. I’m currently pulling together my research agenda for 2011, and I was wondering what top-of-mind issues you think I should be tackling.

At a high level, some of the areas I’m considering include:

  • Midmarket ERP.
  • SaaS ERP and PaaS.
  • ERP-flavored project management.

I’m also interested in hearing about midsize organizations and enterprises that have benefited from the successful deployment of one of the following:

  • SaaS ERP.
  • A two-tier combination of one vendor’s SaaS ERP integrating with another vendor's on-premise ERP.
  • Commercial open-source ERP.
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Oracle Wins $1.3 Billion Award Over SAP

Paul Hamerman

The $1.3 billion verdict in the Oracle v. SAP case is surprising, given that the third-party support subsidiary of SAP, TomorrowNow, was fixing glitches and making compliance updates, not trying to resell the software. The jury felt that the appropriate damage award was based on the fair market value of the software that was illegally downloaded, rather than Oracle’s lost revenues for support.

A news article by Bloomberg provides further insight into the jury’s thinking and the legal process. Quoting juror Joe Bangay, an auto body technician: “If you take something from someone and you use it, you have to pay.” Perhaps SAP should have made its case more in layman’s terms.

SAP is in a very difficult position, in that it faces the same threat of revenue loss from third-party support. It was unable to convincingly defend its entry into the third-party support business for fear of legitimizing a business that poses a similar threat to its lucrative maintenance business as to Oracle’s.

What happens to the third-party support business going forward? The size of the award potentially dampens customer interest in moving to third-party support, particularly with another case pending of Oracle v. Rimini Street. The SAP case, however, does not invalidate third-party support as a business. Third-party support, if carried out properly, offers an important option for enterprise application customers that are looking for relief from costly vendor maintenance contracts.

For SAP, the verdict is not only painful, but it prolongs the agony, because it is compelled to appeal the verdict. SAP certainly has the financial wherewithal to pay the damages but was hoping to put this embarrassing debacle behind them.

Unlock The Value Of Your Data With Azure DataMarket

James Staten

If the next eBay blasts onto the scene but no one sees it happen, does it make a sound? Bob Muglia, in his keynote yesterday at the Microsoft Professional Developers Conference, announced a slew of enhancements for the Windows Azure cloud platform but glossed over a new feature that may turn out to be more valuable to your business than the entire platform-as-a-service (PaaS) market. That feature (so poorly positioned as an “aisle” in the Windows Azure Marketplace) is Azure DataMarket, the former Project Dallas. The basics of this offering are pretty underwhelming – it’s a place where data sets can be stored and accessed, much like Public Data Sets on Amazon Web Services and those hosted by Google labs. But what makes Microsoft’s offering different is the mechanisms around these data sets that make access and monetization far easier.

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IBM Makes A Good Catch With Clarity Systems Acquisition

Paul Hamerman

Today, IBM announced the acquisition of privately-held Clarity Systems for an undisclosed sum. The acquisition bolsters IBM’s solution set for the CFO, and complements its recent acquisition of OpenPages, a governance, risk, and compliance (GRC) vendor. Clarity, based in Toronto, had approximately 390 employees and 600 customers at the time of this deal.

Clarity Systems is a Strong Performer in "The Forrester Wave™: Business Performance Solutions, Q4 2009", offering a very good planning, budgeting, and forecasting solution as part of its flagship product, Clarity 7, along with an improved financial consolidations component. During the past few years, Clarity developed a market-leading regulatory reporting solution, Clarity FSR, which supports the process of creating full SEC filings and also embeds technology for XBRL reporting. IBM Cognos is ranked as a Leader in the same comparative evalution.

The success of FSR alone during the past two years made the large BPS vendors, IBM, SAP, and Oracle, envious of Clarity’s success. Oracle made a competitive response early this year with the release of Oracle Hyperion Disclosure Management. It seemed to this observer that SAP would make the next move by doing a deal to acquire Clarity, but IBM beat them to the punch.

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What Is An "Unconference"? Please Weigh In On Topic Choices.

Paul Hamerman

At Forrester's Business Process And Application Delivery Forum, October 7 and 8 in National Harbor, MD , we are holding a session called an "unconference" in the Business Process content track (there is also an unconference for the Application Development and Delivery track).

What is an "unconference"? you may ask. It's a session where the attendees are the presenters.  Here is how the session is described on our event site:

"Unconferences are the coolest thing going in conferences, having taken a page out of the Web 2.0 and social networking world. Here’s how it works: Upon arriving at the Forum, attendees can vote for one of these three topics: 1) the future of packaged apps; 2) the future of BPM, or 3) the role of Social Computing in business processes. Once the winning topic is announced, then it’s your turn to sign up to speak at the session. Yes, that’s right — you are the speakers! Those passionate about the topic will each have 3 minutes to discuss the topic and offer a conclusion. It should be a lot of fun, quite democratic, and full of interesting points of view. "

We need your help, whether you have already signed up to attend, considering it, or just learning about the event. What we would like you to do is select the topic that you are most interested in discussing with your peers. It only takes a minute. Vote here:

http://deploy.ztelligence.com/start/index.jsp?PIN=15Y6Y9D79ZL6V.

From the online survey, we will identify the most popular topics and present them to attendees for final selection. Thanks for your help, hope to see you at the Forum.

IT Forum EMEA 2010: Talking Business Intelligence With James Kobielus

Simon Yates

As we get ready to host IT Forum EMEA June 9-11 in Lisbon, we will be conducting interviews with some of the key Forrester speakers and our invited industry keynotes. With so much attention being focused on business intelligence these days, we decided to sit down with Senior Analyst James Kobielus, who covers analytics, data mining and warehousing and business intelligence. James will be delivering a presentation for Business Process and Applications professionals.

YATES: What is the key lesson/theme that you will present at IT Forum EMEA?
KOBIELUS: I’m speaking on four topics in four different sessions with the common theme being that pervasive adoption of business intelligence (BI) can make organizations more lean, agile, and adaptable to changing conditions. I’ll be discussing “Driving Better Business Outcomes with Pervasive BI,” “Best Practices for Centralizing and Consolidating BI,” and “Transforming Business Processes Through Business Analytics” (with Derek Miers). Also at ITF EMEA, I’m moderating the SAP Espresso Lounge session on “Transform Your Enterprise into a Best-Run Business.”

YATES: How do these sessions tie into the overall theme of making business technology real?
KOBIELUS: All of this ties directly into that theme, since “making business technology real” can be defined as empowering information workers with tools that they use all the time and without which they would not be even half as productive. BI is just such a technology, because it can infuse every decision with the most comprehensive, up-to-date, and trustworthy information available. In this way, every information worker can have greater confidence in every action they take, can justify it fully, and can adjust their plans rapidly to fit changing circumstances.

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SAP Advances Innovation Strategy With Sybase Acquisition

Paul Hamerman

In late breaking news today, SAP announced a definitive agreement to acquire Sybase for $5.8 billion. The deal will be accretive for SAP and is expected to close in July 2010. Sybase is a profitable company with revenues of $1.2 billion and $1 billion in cash. Sybase Chairman, CEO and President John S. Chen will become a member of SAP's Executive Board.

The deal is a good move by SAP mainly because it accelerates SAP’s innovation strategy, which is focused on in-memory computing, mobile device applications, analytics, and SaaS. Sybase brings assets to the table in each of these areas:

  • In-memory databases via its Adaptive Server Enterprise (ASE) platform and SQL Anywhere.
  • Mobile applications development and device management via Sybase Unwired and Afaria.
  • Analytics via the Sybase IQ column oriented analytics server and complex event processing (CEP) technology.
  • Cloud computing is delivered via Sybase’s partnership with Amazon Web Services.

 

It is also a good move for several other reasons:

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