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Posted by Claire Schooley on December 29, 2009
Even with year 2009's challenging economic environment, learning has not taken the drastic hit some pundits feared. In fact, in the past year I have heard more executives talk about the importance of keeping employees well-skilled and knowledgeable than ever before. Knowledgeable employees equate to greater business success. I've also seen CLOs and VPs for HR and Learning focus on making sure that learning experiences are in line with company's short and long term goals.
ASTD's (American Society for Training and Development) 2009 State of the Industry Report collects data from a variety of different size companies across many industries. The following charts shows the spend of a sampling of companies in the US as a percentage of payroll (Figure 1) and learning expenditure per employee (Figure 2) over the last few years. Consolidated (black bars) refer to an aggregate of 301 organizations that responded to the survey; BMF (red bars) refer to Benchmark Forum organizations, a subset of 20 largest global companies; and BEST (gold bars) refer to the 39 organizations who have been recognized by ASTD for excellence in learning. Learning expenditure remain quite consistent especially in the consolidated group.
What can we expect for 2010? Here are some thoughts:
Many of my expectations for 2010 are around informal learning initiated by the learner. But it's not just informal learning; formal learning will have its place for more in-depth content. Sometimes learning departments will choose face-to-face instruction because of team building or the nature of the content. Blended learning is still the favored approach making sure you choose the appropriate mode for different parts of the learning experience.
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