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Innovation & Strategy

Innovation needs to be a core competency and core operation of your firm, enabling you to rapidly adapt to a market where disruption is normal, competition is fierce, and emerging technologies promise to change the way people work and how your company competes.

Innovation and strategy professionals are not working from a blank sheet of paper; you must understand and navigate the current norms, habits, and sense of speed of the company. Whether reimagining current assets or buying or building productive ecosystems, you must disrupt from within to protect the firm from being disrupted.

Innovation is critical to your growth strategy. Forrester helps innovation and strategy professionals unlock your company’s hidden potential and drive new revenue growth.

Insights for Innovation & Strategy Professionals

Blog

Asia Pacific: The Future Of Work Is Now

Dramatic changes in consumer behavior and disruption in the workplace have driven firms in the Asia-Pacific region to speed up their digital plans. Analyst Leslie Joseph provides insight on expediting your digital transformation.
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Blog

Burberry’s Strong Sense Of Ethics And Legacy Of Digital Investments Set It Up For Future Success

Four lessons retailers can learn from Burberry's approach to the pandemic.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

Revitalize CX Measurement & Prioritization

A guide to prioritizing CX projects with the greatest business impact and demonstrating their contributions in a cost-sensitive environment.

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