Digital Business & Experience

Everybody’s in: Digital is part and parcel of virtually every company on the face of the Earth. The question is not do you have it, or do you wish it to help transform your firm. The question is whether it creates real competitive advantage and becomes a growth engine of the firm.

Digital is an arena with unbounded choices and opportunity but pragmatic, critical needs. Digital business leaders must overcome internal norms to replicate the imagination and agility of digital natives; to rethink and reengineer operations no longer in sync with a customer-led, experience-centric market; and to produce financial gains — both top-line and margin — that can only be realized by shifting from technical debt to digital leverage.

Forrester works with digital business leaders to help you convert digital to strategic advantage.

Insights for Digital Business & Experience Professionals


“Alexa, Did Any Of My Clients Add Cash Last Week?”

Thanks to emerging technologies, financial advisors can connect with clients with greater frequency and efficiency. We list three technology classes that are enhancing the industry.

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Small Business Banking Has Been Disrupted (And There’s No Going Back)

Disruption is coming to small business banking. Digital upstarts will nab market share from traditional banks. But some smart moves now will put traditional banks in a position to win. Read what banks should plan for.

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What It Means: A Forrester Podcast

Understand the major changes impacting executive priorities.

The CMO Guide To CES

These five ideas will power your brand of the future.

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