Customer Insights & Analytics

Data as oil is an apt analogy; oil deposits sit across multiple sites, and companies work hard to create efficient and effective refinery and delivery models to convert data to fuel.

For many companies, powerful and consistent insights are the elusive invaluable. Data are dispersed across diverse systems and strewn across operational (and political) silos. Well-meaning and well-designed dashboards thrive across the enterprise giving multiple views of the truth with measures that matter and some that clutter. Firms struggle with bringing in objective, complete, and sometimes sobering, customer insights and voices to challenge strategy and operating norms.

Forrester helps customer insights and analytics professionals convert data potential to kinetic energy with expert guidance on building systems of insights — everything from data governance to decisioning.

Insights for Customer Insights & Analytics Professionals


The Insights Beat: Spring Into Action With Your Insights

This month’s Insights Beat uncovers new ways to accelerate digital transformation, featuring some of our latest research on data and analytics technologies and strategies.
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Game, Set, Match: Deliver Fan Obsession In Sports With Fanalytics

With millions of rabid fans tuning in and turning out to watch these spectacles unfold in real time, customer insights pros are met with a tremendous opportunity to create meaningful moments of engagement for their fans using data and analytics.
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Breakthrough Or Bust: Understand And Master Consumer Energy

Discover the underlying forces that compel consumers toward or away from a brand experience

Findings From The US CX Index™ 2019

Read key insights about the state of US customer experience.

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