Insights for Customer Insights & Analytics Professionals
The Revenge Of The Atoms Can Drive A New Relationship With Customers
Until now, the worlds of bits and atoms have long been treated differently by organizations, generating internal silos as too few businesses can connect insights to real-world actions. J.P. Gownder discusses how this is changing.
Decoding Patterns In Consumer Behavior Empowers Leaders
Leaders must equip themselves with — and relentlessly sharpen — critical consumer insight to drive real transformation. The bold already are.
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