Customer Insights & Analytics

Data as oil is an apt analogy; oil deposits sit across multiple sites, and companies work hard to create efficient and effective refinery and delivery models to convert data to fuel.

For many companies, powerful and consistent insights are the elusive invaluable. Data are dispersed across diverse systems and strewn across operational (and political) silos. Well-meaning and well-designed dashboards thrive across the enterprise giving multiple views of the truth with measures that matter and some that clutter. Firms struggle with bringing in objective, complete, and sometimes sobering, customer insights and voices to challenge strategy and operating norms.

Forrester helps customer insights and analytics professionals convert data potential to kinetic energy with expert guidance on building systems of insights — everything from data governance to decisioning.

Insights for Customer Insights & Analytics Professionals

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Advanced Analytics Is Required To Win, Serve, And Retain Healthcare Customers

We evaluated 11 healthcare analytics vendors to see which ones can best help HCOs gain insights from their treasure troves of patient data.

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There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Data and analytics won’t do you much good if your efforts aren’t aligned with business priorities.

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January 23, 2019

Predictions 2019 Webinar

Join Forrester thought leaders to dig into the seismic shifts that will affect your business in 2019.

Predictions 2019 Webinar

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