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Posted by Bryan Wang on February 24, 2014
At Mobile World Congress this week, Nokia announced the first three models of its new Android product line, Nokia X. Nokia X is positioned as entry-level smartphones below the Lumia range that nonetheless deliver a more complete smartphone experience with Android application availability than the Asha range. With both 4-inch and 5-inch screen models, the Nokia Store and Microsoft services will also be available on these devices; Bing Search, Outlook, OneDrive, and Skype will come preloaded. Although I am disappointed with the super-old Qualcomm MSM8225 chipset used, it brings high-quality Nokia products to the Android world at only €89 to €109 before tax and operator subsidies.
It was not surprising that Nokia started trialing Android models before the Microsoft deal. However, it is interesting to see that Nokia is now not only launching it just to prove to the public that it has tried to do so, but also that it wants to make it a serious strategy. What does this mean when we are expecting the Microsoft acquisition to complete in just merely a month? And why did Microsoft approve it? Some possible reasons why:
For Nokia and Microsoft, beyond more competitive products in the lower end of the smartphone market, this is a smart move to create a direct customer relationship through Nokia and Microsoft services and apps. However, this will put increasing pressure on Microsoft to deliver more differentiated experiences on Windows smartphones. It has to gain significant market share in 2014 to reach a critical mass audience that will naturally foster the development of the ecosystem. It’s disappointing that no new Lumia devices were announced today.
Who will be affected by the Nokia X launch?
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