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Posted by Bryan Wang on December 12, 2012
China has always been a problem for Microsoft. With much higher software piracy rates and a less mature enterprise sector than other major international markets, Microsoft has had a hard time reaching its potential in China. However, Microsoft has made a series of announcements in the past three months that will finally give China a place among the company’s top international markets:
I see these moves as positive steps to help Microsoft better engage with Chinese customers, especially in the enterprise market. There are two key opportunities here:
In spite of the positives and the new excitement for Microsoft in China, challenges remain for the software giant in this market:
Microsoft is addressing China’s cloud and mobility markets in a way that other multinational brands are not and brings many intriguing strengths to the table. Nevertheless, putting the right solutions in front of the right set of customers through the right channels is not at all easy in China’s massive and dynamic market. Microsoft has started with some aggressive steps to pull a strong lineup of solutions together; now it needs to execute.
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