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Posted by Bryan Wang on June 19, 2012
I was in Singapore two weeks ago and had the chance to meet Malcolm Rodrigues and Greg Mittman from an emerging broadband service provider called MyRepublic. MyRepublic is a new service-based operator (SBO) licensed in Singapore in 2011, purpose-built for Singapore’s national broadband network (NBN). Since the launch of the NBN service in Singapore, it has created new opportunities for SBOs to lease the network from OpenNet, the company that operates the NBN in Singapore and sell high-speed fiber broadband services to consumers and businesses in the island country. And MyRepublic is one of the most interesting companies I have seen, with an innovative business/go-to-market model that:
NBN will bring a whole new business model to operators. When the ubiquitous network is no longer a differentiator for any operator, existing market players will have to learn new ways to compete, maintain their existing customer base, and recruit new customers. For new entrants, new business models and go-to-market strategies are probably very powerful weapons for them to gain market momentum. New thinking and innovative ways to access consumers is needed to win in this market.
From my conversation, I understand that MyRepublic is aiming to achieve a market share in Singapore in the high single digits within the next couple of years, and expand the same model to other countries with NBN opportunities, such as Australia, New Zealand, and Malaysia.
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