New iPhone Hype! ... But Won’t Tech Savvy Business Users Just Queue Up And Buy It Themselves? Does SVM Need To Act?
Posted by Brownlee Thomas on October 4, 2011
Good news and bad: You — as a provisioner of technology to the business — will likely NOT be buying iPhones en masse to the resounding cheers of the business. However, given that the global media has induced any type-A tech consumers to lose sleep over the previous weeks and months leading up to today’s media announcement, SVM professionals can act now by:
- Understanding the needs of various business user groups.
- Working with EA and the business to develop emerging technology adoption guardrails.
- Working with security and risk and infrastructure and operations colleagues to develop vendor risk assessments for non-IT provisioned vendors (ahem … Apple).
We looked at these steps in more detail in our upcoming report “Inquiry Spotlight: Enterprise Mobility Sourcing And Planning, 2010- H1, 2011.” BUT … we NEED your opinion too (and c’mon, it’s Apple; everyone has on opinion on this), so please weigh in on our discussion on our sourcing and vendor management community.
Search Forrester's Blogs
Save Money On Your Next Software Negotiation
Work with our software negotiation experts to save 10–20% on your next contract »
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »