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Posted by Brian Walker on May 18, 2012
China has become the leading emerging market for many Western brands and retailers. For many businesses, the growing spending power of high-income consumers and the middle class in China has become a compelling growth engine. For luxury brands, China is already a huge growth market, and many Western companies have had a brand presence in China for many years, albeit often with counterfeit products and even whole counterfeit stores. But as the economy grows in China and consumer thirst for foreign brands increases, companies will be compelled to consider an online direct-to-consumer presence due in-part to the following factors:
My latest report, with research support from Kelland Willis, explores the options a non-Chinese brand or retailer has in starting an eCommerce business in China. The report explores the unique needs and requirements of doing business in China and the four key options retailers and brands should consider for technology and services solutions when starting their eCommerce business in China.
*Note: Forrester’s 5-year Chinese online retail forecast included in the report.