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Posted by Brian Walker on May 15, 2012
It seems online marketplaces are cropping up everywhere. Retailers, software companies, media companies, and consumer electronics makers are using marketplaces as a means to enhance and augment their own offerings with products made, owned, and distributed by third-party retailers, distributors, developers, and brands. The most successful examples of these today are of course Amazon’s Marketplace, eBay, Apple’s App Store, and Valve’s Steamworks. But based on numerous inquiries of late, soon we will see many, many more marketplaces online. Key reasons why we are seeing the proliferation of marketplaces in the next 18-24 months:
But of course, building a positive customer experience in a marketplace that drives significant incremental value is not easy. It took market leaders like Amazon many years to see their investment in technology, operations, and user experience in the marketplace to pay off. With our latest report, “How To Build An Online Marketplace,” we focus on what the characteristics of a strong marketplace are and what you need to build a successful third-party marketplace, such as catalog and product content management, third-party inventory management, distributed order management, customer service tools, and reporting and analytics. In the report we also go on to identify and explore the available solutions in the market to support third-party marketplaces. I hope you enjoy and get value from the report.