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Posted by Brian Walker on November 2, 2010
Oracle announced today that it will be acquiring ATG for US$6.00 a share, or about $1B. This has been long rumored, as many in the industry saw this as a highly likely pairing. Not only are the solution sets very complementary, but this also allows each to address gaps in their solution portfolios. Oracle has had a significant hole in terms of eCommerce capability needed by its ERP, CRM, and supply chain clients. ATG has lacked enterprise order management and CRM capabilities required by its more sophisticated clients. Together these offerings will make a compelling pairing, though productization and packaging of the offering may remain a challenge for the near future.
Some additional thoughts:
As I learn more of the plans Oracle has for ATG, I will continue to communicate. If you have questions, post them below or use inquiry to set up a time to discuss what this means for your business.