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Posted by Brian Walker on April 29, 2010
On April 14th, GSI and Intershop announced that they had entered into a licensing and distribution agreement. As a part of the agreement, GSI gains a minority and controlling interest in Intershop. With a relatively small ownership stake of 10.5%, GSI will have significant influence over Intershop, due to Intershop’s very diluted and diverse stockholder base. This gives GSI control over one of the oldest and most established eCommerce software solutions in Western and Central Europe. Additionally, under the agreement GSI will have exclusive rights to distribute Intershop’s solutions in the Americas and also have access to Intershop’s software, engineering talent, and integration experience.
What the agreement means:
The “marriage” between GSI and Intershop, like any marriage, will present challenges. And those challenges may be amplified primarily due to the following factors:
GSI and Intershop both have tremendous talent, and both have recently seen positive business results. I certainly look forward to seeing the joint offering develop and these two organizations come together.
Thanks, and I look forward to your questions. Forrester clients with questions on Intershop and GSI solutions, I suggest an inquiry so we can discuss. I look forward to connecting with you.