Posted by Brian Haven on January 25, 2008
[Posted by Brian Haven]
It's that time of year -- more research on measuring engagement is in order.
I've enlisted Suresh to help me work on the next report on engagement, tentatively titled, Measuring Engagement. I'll be posting more details here, and on my personal blog, in the coming months. But to begin, we need some help from you.
We're looking for examples of companies that have implemented cross channel campaigns (online and offline) and have defined metrics to measure the success of those campaigns. Bonus points for examples that include qualitative techniques in addition to the quantitative metrics. We're also looking for experts willing to discuss the topic of analytics and engagement.
Let us know what you think.