Forrester’s New Navigation Tool for Tech Marketers

We announced today that Forrester is acquiring a business some of you already know called Strategic Oxygen. From where I sit, this deal is a great fit for both organizations. For those of you who don't know the Strategic Oxygen offering, it's a data-driven tool that gives marketers rich, detailed insights to inform their marketing mix and spending decisions across markets and media.

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Hot Forrester Research: Just because it's popular?

Brad-Holmes  I have been sharing what is "hot" in our research stream in e mail blasts to Forrester employees, and in broadcast e mail newsletters to you, for, well, years now.  Meanwhile, our IT guys must think I am a serious hoarder given how often they have to remind me to clean up my many-mega-bit in box. So what am I doing adding to everyone else's e mail in-box clutter when my own is shamefully overflowing?

Ok, so this blog thing is not the end of e mail, just like eFurniture was never really going to put Jordan's or Macy's Home out of business, but I can contribute to a greener internet if I send out fewer total bits by using this channel over my one-to-many e mail habit...right?

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Fresh Cooked Spaghetti: Does our latest research stick?

I really got into cooking when my mom showed me tricks like throwing a strand of cooking spaghetti against the wall.  If it stuck it was done, and better yet, al dente, or just right.  So each month I do the same with the Tech Industry First Look newsletter and today is the day for July. What I want to know is does it stick? You are welcome to have a taste at Technology Industry First Looks  then comment back here if you like, or e mail me at bholmes@forrester.com

Some of the highlights if you don’t have time for any of that include:

We see the PaaS market growing to some $15b by 2016 driven by a combination of direct buys, ISV on PaaS and PaaS from outsourcing providers. Are we high, low, or in the ballbark?
We expect Canadian and Latin American IT markets to be hit harder than the US in 2009 and to recover slower in 2010 as well.  Anyone in either market beg to differ?
Early adopters of Unified Communication tell us they are not getting the benefits they expected for their internal stakeholders.  What are they missing?
Frank Gillett, one of our luminary analysts, sees Personal Clouds in all our futures, really a web-based infrastructure for personal computing.  Do you agree?
 
Oh yea, we are always open to new ideas for future research, so since you have discovered this blog, and you’re apparently interested in strategy for tech vendors, what would like to see us throwing against the wall next month?

Thanks, Brad Holmes