We Feature Lead Management At Our Upcoming SE Forum!

 

SE pros, this blog post highlights a Q&A I did recently with two of the analysts on my Marketing team who will be delivering our track on Lead Management at our upcoming Sales Enablement Forum in Arizona on March 4th and 5th, 2013.

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Marketing Mondays: January 21st, 2013

 

Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can expect in the coming weeks. Kick off your week here every Monday to get a burst of support for your professional success.

Forrester hosts its Sales Enablement Forumin Scottsdale, Arizona on March 4th and 5th, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success stories in process from their peers and leading B2B practitioners, become immersed in the latest thinking and data from Forrester including face-time with analysts, all in the comfort of the Camelback Inn Resort & Spa. Over the next three weeks, Marketing Mondays will spotlight the themes of the forum through a series of Q&A sessions with attending analysts. This week I sat down with Peter O'Neill and Lori Wizdo to discuss their track at the upcoming forum. Here is our Q&A.

Brad Holmes: Hi Lori and Peter, thanks for taking the time to chat with me today. You’re leading the track “Modernizing Demand Management For New Business And Markets” at the upcoming Forum For Sales Enablement Professionals in Scottsdale, Arizona, on March 4th and 5th. Can you talk a little about what you will be discussing during that track?

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SE Forum 2013 Updates: Channel Track

Forrester hosts its Sales Enablement Forum in Scottsdale, Arizona, on March 4 and 5, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success stories in process from their peers and leading B2B practitioners, become immersed in the latest thinking and data from Forrester including face time with analysts, all in the comfort of the Camelback Inn Resort & Spa. Over the next three weeks, I will spotlight the themes of the forum through a series of Q&A sessions with attending analysts. First up, I will answer frequently-asked-questions as a general introduction to the forum, and then Tim Harmon and Jonathan Silber will delve into the forum’s don’t-miss value for clients who market and sell through the channel.

 

So Brad, who should attend a forum like yours? Good question. We cover a breadth of angles on the B2B revenue challenge, so to take full advantage; my answer is leaders and teams should attend. The main stage presentations reinforce the theme and are intended to inspire and incent change and new direction for your team.  The tracks are focused on specific execution requirements, from customer intelligence, to demand gen, to sales force effectiveness, so dividing up the tracks and sticking with them end-to-end means splitting them up among a few people.  We will provide detailed documentation on all the sessions, but brining a team is the best way to get the full value from the event.  That way, you can regroup and take action when you all get back and compare notes.

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Marketing Mondays: January 14th, 2013

 

Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can expect in the coming weeks. Kick off your week here every Monday to get a burst of support for your professional success.

Forrester hosts its Sales Enablement Forum in Scottsdale, Arizona, on March 4 and 5, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success stories in process from their peers and leading B2B practitioners, become immersed in the latest thinking and data from Forrester including face time with analysts, all in the comfort of the Camelback Inn Resort & Spa. Over the next three weeks, Marketing Mondays will spotlight the themes of the forum through a series of Q&A sessions with attending analysts. First up, I will answer frequently-asked-questions as a general introduction to the forum, and then Tim Harmon and Jonathan Silber will delve into the forum’s don’t-miss value for clients who market and sell through the channel.

 

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SE Forum 2013

This is the Don't Miss The Forum edition of my running effort to connect you to all the value, ideas, analysts, and happenings from my team at Forrester. As we ring in 2013, I want to share the key date above all others in Q1 you won't want to miss.

That is our once-a-year major forum on March 4th-5th in Scottsdale, Arizona. The theme, "Accelerating Revenue In A Changed Economy". You can explore the agenda, speakers, theme, and register to attend at this link.

I am often asked about that theme and what we will focus on at the event.  So here are those answers.

The theme reflects a simple reality we see across B2B businesses and the leaders we support.  These companies are experiencing a gap between their strategic goals and in-the-trenches execution. Be that rolling out a new product and services capability, entering a new segment, or expanding in existing accounts.  And it's not getting easier given the do-more-with-less reset of the economy. What does that fee like?  The executive sposnsors of major programs at your prospects, to whom you aspire to sell, bring a "how can you help me and my busienss succeed" lens to their side of the conversation. When they don't hear that, they disengage. Making the shift from pushing products to solving problems is at the core of the change your buyers seek today.   

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Marketing Mondays: January 7th, 2013

This is the Don't Miss The Forum edition of my running effort to connect you to all the value, ideas, analysts, and happenings from my team at Forrester.  As we ring in 2013, I want to share the key date above all others in Q1 you won't want to miss.

That is our once-a-year major forum on March 4th-5th in Scottsdale, Arizona. The theme, "Accelerating Revenue In A Changed Economy".  You can explore the agenda, speakers, theme, and register to attend at this link.

I am often asked about that theme and what we will focus on at the event.  So here are those answers.

The theme reflects a simple reality we see across B2B businesses and the leaders we support. These companies are experiencing a gap between their strategic goals and in-the-trenches execution. Be that rolling out a new product and services capability, entering a new segment, or expanding in existing accounts. And it's not getting easier given the do-more-with-less reset of the economy. What does that feel like?  The executive sposnsors of major programs at your prospects, to whom you aspire to sell, bring a "how can you help me and my busienss succeed" lens to their side of the conversation. When they don't hear that, they disengage. Making the shift from pushing products to solving problems is at the core of the change your buyers seek today.   

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Marketing Mondays: December 31st, 2012

 

Hello Fellow B2B Marketers, Marketing Mondays is a weekly blog post highlighting our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can expect in the coming weeks. Kick off your week here every Monday to get a burst of support for your professional success.

Today is fitting for our 2012 Year-In-Review edition of Marketing Monday. While we are researching the challenges that will seed the content you will see in the New Year, I thought it would be valuable to take a moment to recognize some of the very best content and ideas from the past year (that will still be relevant in 2013 and beyond). Without further ado, here are our greatest hits of 2012:

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Accelerating Revenue In A Changed Economy: Scottsdale AZ March 4-5

 

We are all facing some stiff and common head winds to achieving our companies' revenue goals in 2013.  Not the least of which is that the economy has reset itself into a "do-more-with-less" state. At the Forrester Forum in March, our growing community of leaders and teams will tackle head on the core challenges to revenue acceleration including:

  • How do we overcome repeated cross-selling disappointments?
  • Our funnel fall out is out of control, how do we increase the odds of some new business actually closing?
  • Channel disruption is on the rise, what is our path to greater loyalty? 
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Sale Enablement Forum 2013: March 4-5th Scottsdale AZ

We are all facing some stiff and common head winds to achieving our companies' revenue goals in 2013.  Not the least of which is that the economy has reset itself into a "do-more-with-less" state. At the Forrester Forum in March, our growing community of sales enablement leaders and teams will tackle head on the core challenges to revenue acceleration including:

  • How do we overcome repeated cross-selling disappointments?
  • Our funnel fallout is out of control, how do we increase the odds of some new business actually closing?
  • Channel disruption is on the rise, what is our path to greater loyalty? 
  • Our market research is overwhelming in volume, how do we tease out the buyer insight sales people can use?
  • Our collateral is grossly underused in the field, how do we redesign something more useful?
  • Our sales force is so uneven in its performance, how do we develop our folks to be more consistently effective?
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Tech Marketing Mondays (or close enough): December 26th, 2012

 

Hello Fellow B2B Marketers, Marketing Monday (or a bit later on a holiday week) is a regular blog post highlighting our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can expect soon. Kick off your week here to get a burst of support for your professional success.

Tis’ the season to look back on where you excelled during 2012, and forward to some things in your business to improve upon in the New Year. Whether you want to place a renewed focus on yourcustomer experience, you want to draw inspiration from some of the leaders in social strategy, or you are a B2B marketing professional focused on driving revenue (that should apply to all of our readers), Forrester has you covered. And because your competitors and your customers are more informed than ever, we aim to give you the leg up you will need to make 2013 a banner year for your company.

Graphic of the Week: Customer Experience Management (CXM) Solutions Will Emerge From The Convergence Of Many Solution Categories

 

August 10, 2011 “The Emergence Of Customer Experience Management Solutions” Forrester report.

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