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Posted by Bradford Holmes on February 10, 2012
The world of buyers and sellers has changed — vendor CEOs enter 2012 with growth strategies that favor deeper relationships with customers and that push sales to do more cross-selling at higher levels. In this new world, however, buyers are telling us there is a gap. Of the executive buyers Forrester surveyed, a mere 13% believe that a typical salesperson can demonstrate an understanding of their business issues and articulate how to solve them. Enter the VP of "broken things": the leader who is helping shape an emerging discipline into a strategic function: sales enablement.
During a webinar this coming Wednesday February 15th, I will share Forrester's latest insight into:
Webinar attendees will also receive an exclusive discount off an event ticket to Forrester's Technology Sales Enablement Forum 2012 in San Francisco!
I hope you will join. Thanks, Brad
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