- log in
Posted by Bradford Holmes on December 1, 2009
We announced today that Forrester is acquiring a business some of you already know called Strategic Oxygen. From where I sit, this deal is a great fit for both organizations. For those of you who don't know the Strategic Oxygen offering, it's a data-driven tool that gives marketers rich, detailed insights to inform their marketing mix and spending decisions across markets and media. Given the shift to social, the return to tech spending growth, and the explosion of channels available to marketers, this is the kind of data tech marketers can use to make more confident decisions about how to maximize the return on their marketing spending. I am interested in any comments or questions the Forrester and Strategic Oxygen deal bring to mind for you, so feel free to post a comment and I will respond.
Search Forrester's Blogs
Planning for innovation and risk in the wake of Brexit »
Forrester Insights for iPhone
Key research and data points when and where you need them »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »