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Posted by Brad Strothkamp on March 26, 2012
Monitise announced today that it acquired Clairmail, in the United States in a deal that values Clairmail at $173 million. Mobile banking is a large growth market in both the US and Canada with recent Forrester data showing that 17% of US online adults are now mobile bankers. So why does this move make sense? Forrester believes that acquisitions like this are inevitable because:
The acquisition of Clairmail by Monitise is a clear indication of the future of mobile banking, and it is a natural and important evolution to full blown mobile payments within mobile banking. The Clairmail acquisition should be an indication to mobile channel managers that even more robust payment and international offerings are now possible and required for a robust mobile offering. A key challenge for Montise and ClairMail will be their ability to deliver new features while doing the work of merging.
Agree? Disagree? Please share your thoughts on this important announcement.
Brad Strothkamp & Tiffani Montez