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Posted by Brad Strothkamp on December 14, 2011
An article in today’s New York Times entitled “The Exaggerated Impact of Bank Transfer Day” states that 214,000 customer opened accounts with credit unions as a result of the much ballyhooed Bank Transfer Day event. With as much media blitz around the event as there was as well as the rash of articles around Bank of America’s debit card fee situation, you’d think millions would have moved their accounts. We’ll that did not happen and here is why:
Bank Transfer Day is example of the idea being much more interesting then the reality.