USAA - The most successful bank (uh...credit union) at cross-selling

Brad_strothkamp [Posted by Brad Strothkamp}

I recently published a document about the always asked question of cross selling. My analysis showed that on average US adults own 8.2 financial products across a range of products including deposit, credit cards, brokerage, mortgage and insurance.

So which is the best bank at cross selling you may ask?

It's not a bank at all. It's USAA - a credit union dedicated to US military personnel. USAA members have on average 3.9 products with the firm, far above the average of 2.5.

Cross Sell Graphic 

Needless to say,there is a way to go. Even at 3.9 products, USAA owns less than half (48%) on average of financial product relationships of their members, and folks like Citi own a third of that number.

Brad

Comments

re: USAA - The most successful bank (uh...credit union) at cros

OOPS. USAA you referenced is a bank, not a credit union. USAA.com indicates"Credit cards provided by USAA Savings Bank, other bank products by USAA Federal Savings Bank, Both Member FDIC."