Posted by Brad Strothkamp on September 30, 2009
[Posted by Brad Strothkamp}
There is a great article in the Las Vegas Journal based on a speech by Macy's CEO, Terry Lundgren, at this year's Shop.org retail conference.
The gist of the speech is that he went from non-believer to a believer in the power of eBusiness as their online sales went from $30,000 in 1996 to over $1 billion today.
Everybody involved with eBusiness in financial services should read this article as it speaks to many of the questions financial service execs have about eBusiness including:
- Understanding a changing customer - "It's clear to me the customer has evolved and changed the way they shop and we have to change with them. There's no going back,"
- Online influenced sales- :"Every dollar spent online influences $5.77 spent in the store over the next 10 days"
- Role of ratings and reviews - "We were worried about what customers would say on product reviews. We realized that if you start getting bad reviews on a product, get rid of that product. Stop doing business with that particular product."
- Channel conflict- "He never worried about someone shopping online and not going into a store. What he did worry about was people shopping online with another company."
I fully hope and expect the CEO of a major financial institution to be giving this type of speech four years from now.