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Posted by Brad Strothkamp on February 6, 2009
[Posted by Brad Strothkamp}
American Banker published an article last week that Mint.com and Wesabe were adding "unwanted fee finders" as a part of their services. About a week later, I received the following notice from Mint related to my Wells Fargo account (BTW - it is a bill payment fee)
I always have to laugh when I see new services like this. I laugh not so much because it is a bad idea (quite the contrary in fact), but more because so many services and sites we see that are popular and useful are born out of a consumer need or desires that companies fail to see or more likely don't want to address. What firms fail to recognize is that their unwillingness to recognize and meet a need doesn't make it go away - often they become companies onto themselves.
Here are some of my favorite ideas that come directly out of customer needs:
Are there any other stories out there like this? If so, please share.