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Posted by Boris Evelson on September 10, 2013
Business intelligence (BI) is an evergreen that simply refuses to give up and get commoditized. Even though very few vendors try to differentiate these days on commodity features like point and click, drag and drop, report grouping, ranking, and sorting filtering (for those that still do: Get with the program!), there are still plenty of innovative and differentiated features to master. We categorize these capabilities under the aegis of Forrester agile BI; they include:
It’s with BI unification (historical and predictive) in mind that SAP announced its intent to acquire KXEN. It’s not a major direction change for SAP, which has had a long history of providing predictive analytics functionality integrated with the rest of the BOBJ and BW technologies. For years, SAP OEMed SPSS as its predictive solution of choice. Once IBM acquired SPSS, that relationship naturally withered and SAP started building its own proprietary predictive routines in BW and HANA. SAP also got on the open source R bandwagon and integrated R into BOBJ and HANA. Now it’ll be interesting to watch how SAP will juggle its own proprietary predictive routines with R and KXEN. Also, please take a look at my friend and colleague Srividya Sridharan’s take on this acquisition specifically from a marketing and customer intelligence point of view.
SAP has tons of competition in this space:
We are currently evaluating all of these leading BI vendors against a few hundred criteria, including the following criteria on the intersection between BI and predictive analytics:
Stay tuned for the results in December 2013.
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