- Forrester Councils
- Councils Overview
- log in
Posted by Boris Evelson on September 15, 2012
I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the reception could not have been more pleasant. My presentations were well attended (sponsored by www.in4media.ru in Russia and www.matrix.co.il in Israel), showing high levels of BI interest, adoption, experience, and expertise. Challenges remain the same, as Russian and Israeli businesses struggle with BI governance, ownership, SDLC and PMO methodologies, data, and app integration just like the rest of the world. I spent long evening hours with a large global company in Israel that grew rapidly by M&A and is struggling with multiple strategic challenges: centralize or localize BI, vendor selection, end user empowerment, etc. Sound familiar?
But it was not all business as usual. A few interesting regional peculiarities did come out. For example, the "BI as a key competitive differentiator" message fell on mostly deaf ears in Russia, as Russian companies don't really compete against each other. Territories, brands, markets, and spheres of influence are handed top down from the government or negotiated in high-level deals behind closed doors. That is not to say, however, that BI in Russia is only used for reporting - multiple businesses are pushing BI to the limits such as advanced customer segmentation for better upsell/cross-sell rates.
I was also pleasantly surprised and impressed a few times (and for those of you who know me well, you know that it's pretty hard to impress the old veteran):
Looking forward to more similar trips.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »