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Posted by Boris Evelson on July 17, 2012
As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?” Indeed, there’s just too much information out there for all categories of knowledge workers to visualize it effectively. More often than not, traditional reports using tabs, rows, and columns do not paint the whole picture or, even worse, lead an analyst to a wrong conclusion. Firms need to use data visualization because information workers:
Last but not least, as you venture down the ADV road, Forrester recommends paying at least equal (if not more) attention to ADV best practices as you do to technology. In our other research, Forrester has identified multiple such practices including screen layouts, data-to-ink ratios, appropriate use of text and labels, using similar sequencing of objects, using parallel scales, minimizing the use of color, showing causality, and many more.
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