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Posted by Boris Evelson on July 29, 2011
Would you trust a car salesman who’s not driving the type of car he’s trying to sell you? Would you trust a nutritionist or a dietitian who’s not in a good shape? Probably not. There are two things that I suggest we all ask of BI vendors. Ask if they:
Unfortunately, my current BI pricing research is showing a wide range of transparency (or lack thereof) from BI vendors themselves. Some vendors welcomed our research RFI and are happily providing all the info we requested. Some are less transparent and are insisting that we only publish price ranges or a comparative analysis (who’s more or less expensive than the others) without showing their exact quotes. Others have declined to participate altogether.
For the sake of not creating a precedent, I won’t call out any specific names here, nor in our upcoming report. But IMHO how transparent a vendor is, the way a vendor treats analysts and responds to their RFIs is directly related to the way it is transparent or not with a customer and the way it treats its customers. You can draw your own conclusions from that statement!
In addition to the pricing research, we will also kick of a customer survey asking them about their experience with the total cost of ownership of their BI applications. Look forward to the results and the report by the end of September.
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