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Posted by Boris Evelson on February 17, 2010
When a user of a BI application complains about the application not being useful - something that I hear way too often - what does that really mean? I can count at least 11 possible meanings, and potential reasons:
1. The data is not there, because
The data is there, but
2. It's not usable as is, because
3. I can't find it, because I
4. I don't know how to use my application, because I
5. I can't/don't have time do it myself - because I just need to run my business, not do BI !!! - and
6. It takes too long to
7. I need to report/analyze on something that SQL can't do, such as
8. It's a wrong BI application
9. The app is not integrated with other applications, processes or desktop so
And my personal favorites
10. I don’t know what I am looking for, but my application is asking to
so I don't know where to start.
11. The app stops short of helping me, directing me to make the actual decision, even if I know how to use the app, have access to the right data, and can find what I am looking for. It's a loooooong way between finding the right info and actually make a decision based on the info.
What did I miss?
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