Over the past few months I've been listening to presentations and talking with various clients and vendors about the world of market research communitities. As the individual responsible for managing the consumer MROC we have here at Forrester, I'm always interested to hear what other people are thinking in this space.

[Posted by Jackie Anderson]

[Posted by Jackie Anderson]

[Posted by Jackie Anderson]

It’s that time of year again for our annual Consumer Benchmark Data Overview Report.

Charles Golvin and I spent months sifting through the mass of consumer data we collected earlier this year in North American to create the Benchmark Overview. For many of our clients this document serves as their annually updated go-to-resource on everything related to consumer’s technology adoption and attitudes. We cover it all, from forecasting device adoption to understanding green attitudes. If you’ve been searching for nicely summarized data on consumers in the tech space, look no further, you’ve found your source!

[Posted by Jackie Anderson]