The State of Consumers and Technology: Benchmark 2009, Canada

We've recently published our annual report on the state of consumers and technology focusing on our neighbors to the North.

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MROC Incentives

Over the past few months I've been listening to presentations and talking with various clients and vendors about the world of market research communitities. As the individual responsible for managing the consumer MROC we have here at Forrester, I'm always interested to hear what other people are thinking in this space.

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Finalizing market research budgets

Forrester’s Online Community

Consumers Distrust Advertising But TV Ads Are Seen As The Lesser Of Two Evils...

Jackie Anderson [Posted by Jackie Anderson]

It’s not news that consumers spend a lot of time online and, for some key target groups, the time they spend online actually outranks the time they spend with traditional media sources[i].

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Are Young Consumers Going Green?

Download Free Webinar "Youth: Social, Mobile and Influential"

Jackie Anderson [Posted by Jackie Anderson]

Back on August 18th I posted an entry about whether or not youth are recessions proof. The data I examined was part of a webinar that my colleague Tamara Barber and I were working on. In the session, which aired on August 20th, we examined both the general US and Hispanic youth markets. This Webinar is now available for free. You can click here to download the archived version.

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Forrester’s Annual Update on North Americans’ Technology Uptake: Americans Continue To Adopt Digital Lifestyle

Jackie Anderson [Posted by Jackie Anderson]

It’s that time of year again for our annual Consumer Benchmark Data Overview Report.

Charles Golvin and I spent months sifting through the mass of consumer data we collected earlier this year in North American to create the Benchmark Overview. For many of our clients this document serves as their annually updated go-to-resource on everything related to consumer’s technology adoption and attitudes. We cover it all, from forecasting device adoption to understanding green attitudes. If you’ve been searching for nicely summarized data on consumers in the tech space, look no further, you’ve found your source!

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Are Youth Recession Proof?

Target Groups, Segmentations and Personas…oh my!

Jackie Anderson [Posted by Jackie Anderson]

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