Warner gets time and hits Boldin deep. (I have the Cardinals and 7 points. Not that I gamble or anything.) Now, a stumble and a TD!
Creepy G (that's Gatorade) ad with black & white jocks. Then, another seeming story, but, no, it's a gag from cars.com. Mildly amusing. I'm still not feeling the Recession. Is that intentional? Is that a mistake?
First Busch ad with the Clydesdales. Not a classic. 2nd one much better. Horse romance with Motown soundtrack! Diet Pepsi Max goes the funny violence route. JJ Abrams Star Trek movie will apparently be a character study. But with sex!
Gartner's Andrew Frank points out Anheuser Busch didn't buy "drinkability' as a key word, even though it's their theme for Bud Light. Ouch. Last break unmemorable.
Land of the Lost promo feels like it's not a real movie. Is it an NBC promo with Will Ferrell? More violence from Doritos. Go Daddy makes porn promises it can't keep.
Ah the Conan O'Brien Bud Light ad (seen only in Sweden). Conan gives proceeds to charity because it's a promo for his show. Funny. New Jack Black flick looks less so.
Bob Dylan! Gumby! Shrek! and the refresh symbol for Pepsi. Lame Doritos ad uses crystal ball where a Magic 8ball was the metaphor. What, couldn't they get the rights?
'zona wins the toss (12th NFC in a row) but defers choice to 2nd half; the first time this option has been available during the big game.
Hyundai's edityourown.com only barely works on my Mac-Firefox combo; fails completely on Mac-Safari. Thanks, guys. I woulda thought all the Goodby gang was on Macs....
GI Joe has the budget, so does Avon. McDonalds opens with a spot I thought was going to be about penny-pinching, but turns out to be a PSA. NBC Monday night shows get a mash-up. Hyundai has no shame naming Lexus, Mercedes, etc., without saying anything about bang for the buck. I appreciate the "we're classy" pitch, but I think I'd mention price in this economy.
Does a Universal Studios spot count as an NBC house ad? Dad sure looks like Kiefer. Hyundai Genesis - North American car of the year - brings you the Big Game. Is it that kind of year?
Note that last year I advocated for Bruce at halftime. We'll see if he lives up to the hype. But first, Faith Hill, presumably another good choice for Mainstream Mega Media.
On her first earnings call, new Yahoo CEO Carol Bartz sounded in control (no Jerry Yang), identified some of the same assets I think are Yahoo's strongest, and re-affirmed she wasn't there to sell the company. While Bartz understands Yahoo should be the leading information source on the Web -- you know, a "media company" -- she still sounds a little naive about Web media and consumers in general. (Revenue will be down 10% in Q1, and Yahoo refused to give guidance for the full year.)
