Sooperbowlin' 2009 IX

Davidcard[Posted by David Card]

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Warner gets time and hits Boldin deep. (I have the Cardinals and 7 points. Not that I gamble or anything.) Now, a stumble and a TD!

Creepy G (that's Gatorade) ad with black & white jocks. Then, another seeming story, but, no, it's a gag from cars.com. Mildly amusing. I'm still not feeling the Recession. Is that intentional? Is that a mistake?

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Sooperbowlin' 2009 VIII

Davidcard[Posted by David Card]

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First Busch ad with the Clydesdales. Not a classic. 2nd one much better. Horse romance with Motown soundtrack! Diet Pepsi Max goes the funny violence route. JJ Abrams Star Trek movie will apparently be a character study. But with sex!

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Sooperbowlin' 2009 VII

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Gartner's Andrew Frank points out Anheuser Busch didn't buy "drinkability' as a key word, even though it's their theme for Bud Light. Ouch. Last break unmemorable.

Land of the Lost promo feels like it's not a real movie. Is it an NBC promo with Will Ferrell? More violence from Doritos. Go Daddy makes porn promises it can't keep.

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Sooperbowlin' 2009 VI

Davidcard[Posted by David Card]

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Ah the Conan O'Brien Bud Light ad (seen only in Sweden). Conan gives proceeds to charity because it's a promo for his show. Funny. New Jack Black flick looks less so.

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Sooperbowlin' 2009 V

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Challenge saves TD.

Bob Dylan! Gumby! Shrek! and the refresh symbol for Pepsi. Lame Doritos ad uses crystal ball where a Magic 8ball was the metaphor. What, couldn't they get the rights?

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Sooperbowlin' 2009 IV

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Angels & Demons is the second blockbuster with an ad.

Transporter throughout the ages = Audi spot. Like last year, I'm liking Audi campaign. Cool.

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Sooperbowlin' 2009 III

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'zona wins the toss (12th NFC in a row) but defers choice to 2nd half; the first time this option has been available during the big game.

Hyundai's edityourown.com only barely works on my Mac-Firefox combo; fails completely on Mac-Safari. Thanks, guys. I woulda thought all the Goodby gang was on Macs....

Steelers driving.

 

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Sooperbowlin' 2009 II

Davidcard[Posted by David Card]

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GI Joe has the budget, so does Avon. McDonalds opens with a spot I thought was going to be about penny-pinching, but turns out to be a PSA. NBC Monday night shows get a mash-up. Hyundai has no shame naming Lexus, Mercedes, etc., without saying anything about bang for the buck. I appreciate the "we're classy" pitch, but I think I'd mention price in this economy.

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Sooperbowlin' 2009

Davidcard[Posted by David Card]

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Does a Universal Studios spot count as an NBC house ad? Dad sure looks like Kiefer. Hyundai Genesis - North American car of the year - brings you the Big Game. Is it that kind of year?

Note that last year I advocated for Bruce at halftime. We'll see if he lives up to the hype. But first, Faith Hill, presumably another good choice for Mainstream Mega Media.    

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Bartz at Yahoo Q4 Earnings Call: First Take

Davidcard[Posted by David Card]

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On her first earnings call, new Yahoo CEO Carol Bartz sounded in control (no Jerry Yang), identified some of the same assets I think are Yahoo's strongest, and re-affirmed she wasn't there to sell the company. While Bartz understands Yahoo should be the leading information source on the Web -- you know, a "media company" -- she still sounds a little naive about Web media and consumers in general. (Revenue will be down 10% in Q1, and Yahoo refused to give guidance for the full year.)

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