"Oscar, Oscar, Oscar"

Davidcard[Posted by David Card]

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OK. My Oscar picks are in. I'm going with a combo "Slumdog sweep" plus "conventional wisdom" strategy this year. It was that kind of year. I'm not going to jinx myself by listing my picks till I can crow about my inevitable victory in the Card Family Oscar Pool. But here are the movies I really thought were the best of 2008, a fairly lousy year:

  • The Dark Knight. Post 9/11 superhero movie. Sadly, this is what the 21st century feels like. If Chris Nolan could only direct fight scenes, DK might have made my all-time list.
  • Wall-E. Pixar's best since Toy Story. First half justifies the existence of CGI. Loses a point for preachiness.

big gap

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Keeping Score, Big Four Q4 Online Ad Revenues

Davidcard[Posted by David Card]

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For those keeping score, calendar Q4 advertising revenues looked like this for the Big Four online players:

  • Google - up 18%. Own sites up 22%
  • Yahoo - flat. Own sites up 3%. Replaced its CEO.
  • Microsoft - up 7%. New online head.
  • AOL - down 18%. Replaced its head ad exec.

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Sooperbowlin' 2009 XXVII

Davidcard[Posted by David Card]

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Who cares about the ads? GoDaddy still promising porn.

Awww that wasn't a fumble. Warner's Hall of Fame slot may have slipped thru his fingers. But a great, great game.

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Sooperbowlin' 2009 XXVI

Davidcard[Posted by David Card]

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OK, it's now another officially great game. Two in a row?

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Sooperbowlin' 2009 XXV

Davidcard[Posted by David Card]

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Cute GE wind spot. McGruber - does anyone actually remember that routine? let alone the original show? - is sponsored by Pepsi. Wotta surprise.

Madden: "This is big; this is big." No duh. Under three minutes and 4 points. 'zona scores!

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Sooperbowlin' 2009 XXIV

Davidcard[Posted by David Card]

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Hulu, like TV, doesn't rot your brain, it only softens it like a ripe banana. What are you going to do, turn off your TV and your computer? Alec Baldwin + Hulu + NBC = best ad so far.

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Sooperbowlin' 2009 XXIII

Davidcard[Posted by David Card]

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Vizio ad has no visuals whatsoever. But mentions stimulus package. I'm torn. GE 'smart grid" with scarecrow CGI. Hmmm. Not sold.

Warner getting slaughtered but quick release and Larry Fitzgerald come thru.

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Sooperbowlin' 2009 XXII

Davidcard[Posted by David Card]

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Hyundai runs its "buy our car and we'll take it back if you lose your job" ad. Dumb Coke Zero parody of the classic Mean Joe Green spot. Boy, there seem to be a lot of NBC house ads.

Cards going no-huddle and driving. Gotta pay attention.

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Sooperbowlin' 2009 XXI

Davidcard[Posted by David Card]

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OK, time to nitpick on the AXA Equitable ad (which is not new). You can have an 800-lb gorilla. You can have an elephant in the room that no one wants to acknowledge. You cannot have an 800 lb gorilla that no one wants to acknowledge. Get your $#@! cliches straight, dummies.

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Sooperbowlin' 2009 XX

Davidcard[Posted by David Card]

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Careerbuilder is getting very mixed results from the blogerati. A few love it, a few hate it. Does that signify goodness?

NFL spot assumes we remember the one from last year. Don't think that's a safe assumption. But upon review, it almost works on its own. Does Heineken think Americans think John Turturro is a real tough guy? Beer as sword? Uh, I don't think so.

Discovery Max Men promo is brutal. Super effective during fubball.

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