Michael Jackson Memorial Service First Take

Davidcard[Posted by David Card]

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If you're reading this in realtime, you really should tune in for a few minutes. This is big like Princess Di or OJ or Obama.

A couple of observations on the media phenomenon:

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Happy 233rd

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This year’s patriotic plug. Since I haven’t read anything appropriate recently, it’s an oldie but goodie. Even if Abe was no Virginian.

Happy Fourth. Throw another burger on the grill for me.

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Media Meltdown Theme Song

Davidcard[Posted by David Card]

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Good fun. Credit where it's due: found the link on Gawker/Valleywag here.

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Who Will Do Multi-Media Media?

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Media Meltdown: The Death of Networks?

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Media Meltdown: Online CPMs to Zero?

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Last week at the Marketing Forum, Forrester COO Charles Rutstein challenged a couple of us media & marketing analysts to answer the question, What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable? He drew scary charts on a napkin.

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What Does the Media Meltdown Mean for Marketers?

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The Advertising Age headline reads “Future May Be Brighter, but It’s Apocalypse Now.”

 

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Who Really Is Watching the Watchmen?

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Nielsen buzz monitor Pete Blackshaw's column in AdAge suggests the future of marketing is marketing to marketers. He uses Twitter as the prime example. I'm skeptical. A lot of Blackshaw's argument rests on the online social talking-to-each-other and linking dynamic that results in boosted organic search rankings. He calls colleague Jeremiah Owyang a de facto media channel with "buzz reach that would make most media planners salivate." But he also notes that "we end up interpreting the very buzz we created or fueled ourselves." Amen.

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What's On Media Leaders' Home Pages This Morning?

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Last night, colleague Nate Elliott tweeted about a cool Apple rich media ad on ESPN's home page. That inspired me to take a quick morning tour around major media sites, to see what everyone's doing. The unscientific homepage summary below shows who's doing branding deals, and gives some hints at how tough things are for different segments. Sports site are rockin'. Traditional news media and portals at least have fixed-placement sponsors that own the page for the day. CBS seems to be doing something interesting.

Portals and Social Networks

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Oscarcast Post-Mortem

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