The War for Mind Share In the Skies
The recent announcement of IBM’s Cloud Computing initiatives
represents the latest front in the marketing and delivery battle for
customers, partners, and ISV’s. IBM has pulled together a mix of
existing technologies and new developments into a four pronged attack
that focuses on:
- Cloud service delivery to end customers -
leveraging existing Lotus Collaboration technologies (e.g. Sametime
Unyte) and the newly announced Bluehouse, a web-delivered social
networking and collaboration cloud service.
- Customer integration of cloud services -
delivering system integrator led practices around salesforce.com and
Success Factors through IBM’s Global Business Services (GBS).
- ISV enablement of cloud services - providing ISV’s with tools to design, build, deliver, and market cloud services.
- Customer enablement of cloud services - helping customers deploy their own clouds through a suite of enabling technologies known as “Blue Cloud”.
Pricing Model Favorable to Broader ISV Adoption
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