Convenience Quotient As Applied To Customer Service

In my last post, I mentioned that I would soon be publishing a CQ document of my own about convenient customer service. That day has come!  Here is the executive summary from "Enhance Your Product Strategy With Convenient Customer Service":

Customer service has become an integral part of product strategy, and, as such, it should now be a primary concern of consumer product strategy professionals. Customer service has also grown more complex: Consumers used to simply bring the product back to the store from which they purchased it or call a toll-free number to obtain service. More customer service options now exist, including email, IVR, and online chat. Moving customer service online is a double-edged sword — it's expensive to provide effective online solutions, yet the more customers move to them, the lower the costs. We apply our Convenience Quotient methodology to various forms of customer service and find that nothing beats having a live person on a phone line available for troubleshooting. Other methods offer their own mixes of benefits and barriers to consumers. Consumer product strategists should think of customer service, in whatever guise, as a critical product attribute and weave their choice of interaction directly into their overall product strategies. I evaluated a variety of channels by which customer service issues can be resolved, as well as some indirect alternatives such as leaving the issue unresolved ("do nothing") or buying a new product or churning to a different service rather than working with the company toward resolution.  Here's a "sneak peek" at how the results came out:

Read more

New Convenience Quotient doc just published

If you haven't seen it yet, I encourage you to check out Paul Jackson's latest report entitled, "The Convenience Quotient of Portable Computing."  Here's the abstract:
 

Read more

Cablevision Throws Down The Broadband Gauntlet: 101 Mbps Downstream

Yesterday, Cablevision announced the roll-out of its new Optimum Online Ultra broadband service, with speeds of 101 Mbps downstream/15 Mbps upstream for $99.95 without a bundle.  There is a lot to like about this announcement:

Read more

Verizon Hub - Bad Timing Or Bad Strategy?

On February 1, Verizon Wireless (VZW) debuted its new Hub VoIP phone. I had the chance to meet with some of the guys at VZW who developed the Hub to see a demo and play with the device.

 



 

Read more