Frustrated with the eCommerce technology selection process? Tell us about it!

Often we hear that the eCommerce technology selection process is broken from both sides of the fence. The businesses that are selecting and investing in the technologies, as well as the vendors themselves, face the frustration of this process.

Our objective is to gain insights into the lessons-learned and best practices around eCommerce technology selection. We want to unearth what makes this a trying process and the success factors behind successful product and services selections.

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Off The Wall: A New Social Commerce Experiment On Facebook

Bkw_small_headshot By Brian K. Walker

A new and notable social commerce experiment is about to launch on Facebook. Starting tomorrow, The Limited will enable their fans to purchase products directly from their news stream. This will enable The Limited to push unique offers and products into their Facebook fans’ news feeds from which their fans can transact with The Limited while never having to jump off to their commerce site to convert. The feature is called “Off The Wall” since the fan will be interacting through their wall on Facebook.

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An eBusiness Guide To Surviving the Holidays: Keeping the Lights On

Bkw_small_headshot By Brian K. Walker

The holidays are now squarely upon us. While trying not to watch the Oregon State Beavers ransack my beloved Washington Huskies on television this weekend the holiday commercials were inescapable. And this was only November 16th.

For many online retail teams, however, it probably feels like they have been thinking about the holidays forever. For months they have been planning and developing the content; launching features on the site; planning marketing campaigns; meeting with managers of other channels; and working with their operations colleagues to ensure everything goes smoothly in the fulfillment centers and call centers.

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Endeca and hybris Team Up To Form An eCommerce Suite: What It Means

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by Brian K. Walker

Endeca Technologies and hybris have recently announced a joint product offering. This joint offering combines Endeca’s Information Access Platform (IAP) with hybris’ e-Commerce Suite including the hybris eCommerce platform and product information management (PIM) solution. Looks like this combined product will go by the name “Endeca Commerce Suite” in North America.

I recently had a chance to sit down for a briefing with the Endeca and hybris teams to discuss the joint offering and explore what it means for our clients. A few key takeaways and thoughts:

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Truths And Myths About Open Source eCommerce Solutions: What The eBusiness Leader Needs To Know Now

Bkw_small_headshot by Brian Walker

Open source eCommerce solutions are increasingly on the radar of eBusiness professionals interested in, and in need of, eCommerce platform technology. There are many drivers behind this interest — from the obvious ones of lower costs, to the desire for independence from vendors and increased resource flexibility. While in the past open source eCommerce solutions were often seen as appropriate for very small businesses, I know many industry observers will agree that in the last year, the buzz around open source eCommerce solutions like those from Magento, Apache OFBiz, and OXID eShop has really picked up steam.

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Join Us in Boston on Monday 6/15 for a Tweetup

Coming to the Internet Retailer conference in Boston? If so, please join me, Forrester Research, and your eCommerce colleagues for a tweet-up Monday evening June 15th. This promises to be a fun, casual evening of conversation and networking around eCommerce, social media, and online marketing. We will be meeting at 7:00pm at City Bar in the Westin Hotel, just blocks from the convention center.

Please register here to receive updates closer to the event. We have no set agenda and there will not be any formal sponsorship of the event. Our goal is simply to have a great time connecting and discussing all-things eCommerce. And don't worry, this tweetup thing is new to us too...

Thanks, and looking forward to meeting you in Boston,

Brian Walker / @bkwalker

Thoughts on ATG's LiveStore Product Launch

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by Brian K. Walker

On Monday, ATG announced the relaunch of their on-demand product, now called ATG LiveStore. This marks ATG’s second real focused attempt at an on demand solution. To recap, here are some of the challenges* represented by the earlier product:

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Preparing to React to Rapidly Emerging Events: Tips for Your Online Business

Bkw_small_headshot by Brian K. Walker

If you are like me, you are following the developments with the H1N1 flu closely. Many businesses are seeing a spike in demand for products to help prevent spread of the virus, such as alcohol-based hand sanitizers and face masks - or to treat the pandemic should it be contracted, such as inventory of Tamiflu. Thankfully the severity of the flu appears to be far less than originally feared, though certainly that may change.

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Perspectives on Demandware’s Summer Release

Bkw_small_headshot By Brian K. Walker

eCommerce platform provider Demandware recently released updates to their product, dubbed the “Summer Release”. For one thing this is a refreshing departure from a version number in that it makes me think of a mix-tape I made as a teenager instead of an operating system. (More on that in a later blog post – or maybe not). This release is notable in that it does address some shortcomings we discovered in our “Forrester Wave: B2C eCommerce Platforms, Q1 2009” we published in January. Here are some highlights on the product from a briefing and discussion with Scott and Jamus at Demandware recently, along with some thoughts:

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MarketLive Launches “Commerce as a Service”: Some thoughts


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