In our first two reports in the Video Strategy series, we have detailed how online video has moved beyond the exclusive domain of media and entertainment companies. From travel to financial web sites, video is now ubiquitous across the internet.
For months we have heard rumores that Hulu will eventually launch a paid service. Well according to News Corp's Depuity Chairman, Chase Carey, that move could come as soon as 2010.
At Forrester, we have detailed the need to launch an online subscription service for online video in our Reinventing the TV Industry report. I've always thought Hulu with its passionate community of users would be in good position to launch this service. However, looking through the comments on EW's link to the story, Hulu's equity as a "free service" could alienate users. I've posted a sample of the comments below:
I don't think the piracy effect will impact the box office too much, but Fox studios may want to about the 37% rating on rotten tomatoes. With that, here are my official top 5 for summer 2009 (with thanks to some friends who helped debate the list last week):
Interesting findings from Nielsen that ABC has 9 of the top 10 shows watched online. It is interesting that ABC has carved out a dominant position with out being on everybody's favorite TV portal, Hulu, or setting up a vast distribution network (similar to what CBS has put in place).
We have discussed online TV distribution strategies in our report, The Internet Television Value Chain, and would love to hear your feedback on what you think ABC is doing right? Or what its competitors are doing wrong?
I was watching 24 on Fox last night, and even though I was fast forwarding through commercials I noticed the Hulu ad from the Superbowl was on again. We'll save the discussion if brand recall works during fast forward mode for another day, and instead focus on Hulu's brand awareness campaign.