At Forrester we tend to look forward, not back. In fact, right now we are preparing our predictions for what 2009 will bring in the social application space. But the end of the year is also a time to reflect. So we looked back at our 2008 predictions to see how we did. Overall, we had one big mistake (vendor relationship management went nowhere) and we were too optimistic on several other predictions. Optimism, it seems, comes along with this space. But we were pleased that the entrance of corporations into the social world seems to be coming along fine, despite the recent Motrin kerfuffle, to cite one example.
Facebook's new 'Engagement Ads' require marketers to think interactive Facebook launched a new product called 'Engagement Advertisements' that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage users to increase member adoption, viral growth, and brand interaction. Brands will only succeed with these "WidgetAds" if they create content that puts community first, lean on new interactions, integrate with other tools, plan for the long haul, and change how they measure success --traditional internet advertising tactics won't apply.
I was watching the chatter, and participating in the conversation, with great fascination in last Tuesday's democratic nomination.
I've recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as 'traffic' to websites of the runners. I rarely place much weight in any single use of these tools, but there is a clear trend towards Obama getting a great deal of activity, of course this is skewed toward the activity at hand (the Democratic nomination).
When you look at the longer term charts (such as blog activity and site activity towards the bottom) you'll continue to see a more active amount of instances for Obama than McCain
Listening, the improving is a skill required for every business, and at Forrester, there's no exception.
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We’re gearing up for next week's Marketing Forum in Los Angeles, with over 800 expected attendees, the company is really excited to deliver great content, facilitate networking, and showcase technology vendors that help solve marketing problems.
The speaker lineup is impressive, aside form Forrester analysts presenting their key industry findings we’ve speakers from Fedex, Nike, Wal-Mart, Dell, Leapfrog, and more. The event team has been working hard to prepare all the logistics, and I've already listened in to dress rehearsals for presentations (our speakers rehearse dozens of times, in order to deliver high value)
Also, each of the attendees are getting a copy of the upcoming Groundswell book.
The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow. Sustainability and green-tech campaigns are coming from nearly every tech company --esp hardware manufactures. Dell is no exception and launches this Regeneration campaign.
[Dell Leaned on an Active Artist Community in Facebook to Create, Vote, Self-Regulate what it "Means to be Green" Regeneration Campaign]
I've not spoken with the Dell marketing team, but it's pretty obvious this is a campaign helps to help improve Dell products to be more eco-friendly, and of course, spur affinity torwards the brand from green leaning consumers, the ReGeneration site has more details.