Looking back on our 2008 Predictions

[Posted by Jeremiah Owyang] and Josh Bernoff, and cross posted on Web Strategy Blog

At Forrester we tend to look forward, not back. In fact, right now we are preparing our predictions for what 2009 will bring in the social application space. But the end of the year is also a time to reflect. So we looked back at our 2008 predictions to see how we did. Overall, we had one big mistake (vendor relationship management went nowhere) and we were too optimistic on several other predictions. Optimism, it seems, comes along with this space. But we were pleased that the entrance of corporations into the social world seems to be coming along fine, despite the recent Motrin kerfuffle, to cite one example.

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What Facebook's New 'Engagement Advertising' Means to Brands

[Posted by Jeremiah Owyang]

Facebook's new 'Engagement Ads' require marketers to think interactive
Facebook launched a new product called 'Engagement Advertisements' that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage users to increase member adoption, viral growth, and brand interaction.  Brands will only succeed with these "WidgetAds" if they create content that puts community first, lean on new interactions, integrate with other tools, plan for the long haul, and change how they measure success --traditional internet advertising tactics won't apply.

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Watching the Online Buzz around the Presidential Election

[Posted by Jeremiah Owyang]

I was watching the chatter, and participating in the conversation, with great fascination in last Tuesday's democratic nomination. 

I've recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as 'traffic' to websites of the runners.  I rarely place much weight in any single use of these tools, but there is a clear trend towards Obama getting a great deal of activity, of course this is skewed toward the activity at hand (the Democratic nomination).

When you look at the longer term charts (such as blog activity and site activity towards the bottom) you'll continue to see a more active amount of instances for Obama than McCain

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Brands Punk'd By Social Media

[Posted by Jeremiah Owyang]

A list of companies that were blind-sided by the internet, they didn't understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant. 

Criteria of "Punk'd" includes a situation where the story would have not been told if social media was not available, or if social media enhanced the situation.

This doesn't include fake blogs, companies who deliberately tried to cheat the system get their own honorable mention.


2008

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Our Ears and Eyes Open: Please fill out our Survey

[Posted by Jeremiah Owyang]

A few weeks ago, we launched a survey to get your feedback about this blog.  Frankly, we've only had a few responses, and wanted to hear from more of you. 

Your feedback will help shape the direction of our future blog activities, so since you're taking the time to read this message, it's in your best interest to let us know what you think.

Please give us your feedback for this Interactive Marketing Blog Survey!

Survey: Feedback Wanted For Forrester's Marketing Blog

[Posted by Jeremiah Owyang]

Listening, the improving is a skill required for every business, and at Forrester, there's no exception.

In an effort to best understand how well our Forrester blog is doing, we're launching a survey to gauge your feedback.  We want to know what you think of our blog, and how we can improve,  so please take a few minutes to offer us feedback.  We will also be sharing our findings on this blog in public, so thank you for taking the time.

We're seeking the opinion of folks who have been reading our blog for a while, so if you're new reader, you can bypass this survey.

Thank you for taking the Forrester Marketing Blog Feedback Survey.

Thanks to our start researchers Jennifer Joseph and  Cynthia Pflaum for their expert help.

Forrester's Marketing Conference Day 2: Understanding Your Customers Through Engagement

04082008464

Designing For Engagement, Kerry Bodine, Principal Analyst, Forrester

Sitting in the front row from Forrester's Marketing Forum 2008, the theme for today's event with over 800 attendees being Marketing's New Imperative For Success: Engagement

Voices from the Audience:

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Categories:

Forrester Marketing Conference Day 1: Understanding Your Customers Through Engagement

04082008464

(Above Photo by Jeremy Pepper)

Jeremiah Owyang:  Sitting in the front row from Forrester's Marketing Forum 2008, the theme for today's event with over 800 attendees being Marketing's New Imperative For Success: Engagement

Voices from the Audience:

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Categories:

Getting ready for Forrester's Marketing Forum

[Posted by Jeremiah Owyang]

We’re gearing up for next week's Marketing Forum in Los Angeles, with over 800 expected attendees, the company is really excited to deliver great content, facilitate networking, and showcase technology vendors that help solve marketing problems.

The speaker lineup is impressive, aside form Forrester analysts presenting their key industry findings we’ve speakers from Fedex, Nike, Wal-Mart, Dell, Leapfrog, and more.  The event team has been working hard to prepare all the logistics, and I've already listened in to dress rehearsals for presentations (our speakers rehearse dozens of times, in order to deliver high value)

Also, each of the attendees are getting a copy of the upcoming Groundswell book. 

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Case Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign

[Posted by Jeremiah Owyang]

Situation

The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow.  Sustainability and green-tech campaigns are coming from nearly every tech company --esp hardware manufactures.  Dell is no exception and launches this Regeneration campaign.


[Dell Leaned on an Active Artist Community in Facebook to Create, Vote, Self-Regulate what it "Means to be Green" Regeneration Campaign]

Goals
I've not spoken with the Dell marketing team, but it's pretty obvious this is a campaign helps to help improve Dell products to be more eco-friendly, and of course, spur affinity torwards the brand from green leaning consumers, the ReGeneration site has more details.

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