OK, I admit it — I'm addicted to the Getting Things Done (GTD) method of managing tasks. However, I've tailored the system heavily for my work as an interactive marketing analyst, and this affects how I interact with other people, including those who want input into my research agenda.
My overall approach Basically, I manage most of my work electronically. I use email/Outlook tasks for almost everything I should do, RSS for almost everything I should know, and social networks for professional and social interaction.
Why? To answer this properly, it's important to understand GTD concepts, starting with the concept of contexts.
Marketing is a great place for interactive experts to test their skills and strategies. However, it's far from the only area where digital thinking can have a huge impact. Whether to grow your agency or your in-house career, here are a few more opportunities to consider:
What a ride! Since joining Forrester's interactive marketing team about six weeks ago, I've been trained, tested, supported and toasted.
And I feel like this amazing introduction has worked. I now feel ready to produce challenging, accurate, insightful research that helps interactive marketers to be successful... and that's probably the last I'll say about it on this blog.
For me, this blog will be the place where I kick around ideas in formation — as opposed to our research, where we present analysis that has been tested to within an inch of its life. This is where I will talk about absolutely anything of interest to the interactive marketing community — as opposed to our research, which we focus on business outcomes. And, this is where I will let you see a little about the person behind the product, perhaps forming a relationship with me if that is of interest. I'll probably mention the research, but on this blog I will create something different.