One Small But Important Step To Making Ad Supported Content Viable

Just What Should Be Done With Online Piracy?

Monetizing Social Music: Choosing The Right Product And Services Strategy

Variable Pricing – What Does it Really Mean?

Mark Mulligan[Posted by Mark Mulligan]

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Apple got a rare taste of their own medicine today, as
Amazon gazzumped their variable pricing launch with a price cutting
spoiler.  This is already being viewed as
the opening salvo of a digital music price war, and to some degree it is.   But whereas 18 months ago this would have
been the battle for supremacy of the entire digital music space, now it is just
for the narrower confines of the paid download space.

 

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What Happens When the Ad Money Doesn’t Go Round?

Universal Shows Media Companies How to Navigate Through a Recession

Mark Mulligan[Posted by Mark Mulligan]

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No Line on the Horizon: U2 As a Case Study for Leveraging Free

Tectonic Shifts in Content Value Chains

Mark Mulligan[Posted by Mark Mulligan]

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Competing With Free: How to Build the Paid Content Business Model

Digital Britain Report: What it Means for Music Companies

Mark Mulligan[Posted by Mark Mulligan]

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<p><p><p>Digital Britain - The Interim Report</p></p></p>

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