By James Kobielus
BI is essentially a set of best practices for building models to answer business questions. However, today's BI best practices may be suboptimal for many enterprises' decision-support requirements.
For most users, BI is a journey that's been modeled and mapped out in advance by others, following a well-marked path through vast data sets. Data models, which must often be pre-built by specialists, generate or shape the design of such key BI artifacts as queries, reports, and dashboards. Essentially, every BI application is some data modeler's prediction of the types of questions that users will want to ask of the underlying data marts. Sometimes, those predictions are little more than an educated guess -- and are not always on the mark.
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