Mary Beth Kemp and I published a piece today that takes a hard look at the future of advertising agencies. It's what used to be called, in Forrester parlance, a "Big Idea," i.e. concepts not necessarily in practice today, but best practices looking 5 to 10 years out and beyond. (The first Big Idea I wrote was called Reinventing the Marketing Organization.)
As we get into 2008, my research agenda will focus on mobile marketing (among other topics). To get up to speed quickly, I'll be at CES 2008 in Las Vegas. Unfortunately, I'm also a CES n00b because I've never had a good enough reason to attend.
If you're involved in the mobile marketing space and want to meet up, let me know. Looking forward to meeting up with other bloggers at the Bloghaus and Blogger Party as well.
I had "dinner" at Can Paixano last night - talk about being social!
During the day, there was a lot of talk about social computing initiatives and we tweeted quite a bit of it. As I hear about different brands, industries, and technologies, some questions keep coming to mind: