Don't believe the hype (it's a sequel)

[Posted by Peter Kim]

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Webcast with Visible Technologies and Microsoft

Vt_ama_webcast

[Posted by Peter Kim]

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Three key applications for brand monitoring

[Posted by Peter Kim]

As you may know, I've been following the brand monitoring market for a couple of years and since publishing the Q3 2006 Forrester Wave on the space, it's clear that the market has shifted.  That's why I plan on updating the Wave in Q3 2008.

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An Agency's First Step To Getting "Connected"

[Posted by Peter Kim]

When queuing up this entry, I noticed that there's no category for "agency" related posts.  That's OK because Mary Beth Kemp, my colleague and co-author of The Connected Agency report, has taken the lead on a new Forrester blog called Agency Futures.  So I'm cross-posting this, there.

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An Agency's First Step To Getting "Connected"

[Posted by Peter Kim]

Thanks to Mary Beth Kemp, my colleague and co-author of The Connected Agency report, for taking the lead on this new Forrester blog called Agency Futures.  So I'm cross-posting this from our Marketing Team blog.

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US Mobile Marketing: Easier Done Than Said

[Posted by Peter Kim]

Confused about mobile marketing?  Don't be.  If you're an interactive marketer, you probably already know more about the channel than you think.

Forrester clients can learn more in a piece of research we published yesterday.  Here's the executive summary:

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Keeping up with Marketing Forum 2008

[Posted by Peter Kim]

I'm at Forrester's Marketing Forum
in Los Angeles today.  And again, I'm up at 4 am local - is this
technically jet lag?  I won't be doing a lot of blogging or tweeting
because my schedule's full.  However, you can get updates from a
variety of sources:

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Umbria acquired by J.D. Power

[Posted by Peter Kim]

Congratulations in order this morning to Janet, Howard, and the rest of the team at Umbria.  The brand monitoring firm was acquired today by J.D. Power & Associates, the customer satisfaction research company.

The significance of this acquisition lies in the acquirer -
McGraw-Hill/JDPower is different type of company than Nielsen and TNS -
and will use brand monitoring differently.  One thing in common -
another brand monitoring brand name disappears.  Umbria will be folded
into their new parent company, while Buzzmetrics/Intelliseek have
disappeared into Nielsen Online and Cymfony now operates as part of TNS
media.

I have a short research piece publishing soon for Forrester
clients.

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Talking about mobile marketing

[Posted by Peter Kim]

As you may know, my research coverage at Forrester has shifted into
mobile marketing.  Last night, I moderated a panel discussion last
night for MITX  and we talked about
the industry for a couple hours with The Weather Channel, ESPN, Carat,
g8wave, and Ringleader Digital.  The three biggest points that came up
in discussion:

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Continuing the Connected Agency conversation

[Posted by Peter Kim]

After the Connected Agency report was published, I created a roundup of reactions on my blog.  Next month, I'll be continuing the conversation in person with the Association of Canadian Advertisers; the event is called "Continuing The Conversation" aptly enough.  I've asked some agencies to let me know how they're getting there - so far, have heard from VML, Critical Mass, DDB, Organic, and Avenue A|Razorfish.

If you're around in Toronto April 17th, it would be great to meet up.  See the ACA site for more information.

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