Measuring Influence Is Hot

Happy New Year! At the beginning of the year (and the start of a new decade), it's appropriate to acknowledge one of the year's hottest trends: Influence Measurement.

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Survey: What Are Your Measurement Priorities For 2010?

First: Take our survey on marketing measurement and receive a free piece of research for your effort.

Second: Some background. It's that time of year! Time to make lists of what went well and what needs to be improved and overhauled for the next year.

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New Data On Dashboards

Happy Thanksgiving! I certainly have a lot to be thankful for: After a longer-than-usual dryspell, I have two new reports out in my new space. A case study on measuring engagement, and a data-driven report that looks at the differences between Customer Intelligence professionals who use dashboards (and scorecards) and those who don't.

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Measuring Engagement: A Case Study

Engagement is such a grand concept that relates to everything from purchasing and repeat usage to satisfaction and recommendation behavior. Customer intelligence professionals want to nail it down and measure their customers' level of engagement, but they have trouble nailing down a precise model to do so. We have a new case study that details how one organization, Channel 4, the UK media outlet, decoded engagement.

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Clarifying The Market Mix Modeling Landscape

In the process of developing my new coverage area: marketing measurement, I'm working on a report to clarify the market mix modeling landscape and give customer intelligence professionals a sense of where they can turn for help with these complex projects.

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Launching Coverage Of Marketing Measurement

Julie Katz [Posted by Julie Katz]

The beginning of our new Customer Intelligence role is also the beginning of a new coverage area for me: marketing measurement.

 

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Benchmark Your Email Organization

Want to see how your company's email structure stacks up against your peers? We're conducting a survey of email marketers based on Forrester's Email Marketing Review. And we need your help! Click on the link below to take the survey:

Take the survey

Still need more convincing? The survey is short -- it takes only 10-15 minutes to complete. We only report results in aggregate. And, for your participation, we'll send you:

  • A spreadsheet with the aggregate results, and
  • A copy of the research based on the data we collect.

So what are you waiting for? Take the survey.

The survey will be open through mid-July, but don't delay, take it today or spread the word to your email colleagues.

Thank you,

Julie Katz

P.S. If you still have questions, contact Tom Cummings (tcummings@forrester.com) -- he's the researcher managing the survey process.

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Death By Increased Email Volumes

Juliekatzhead [By Julie Katz]

Jeremiah just posted on his personal blog that email consumes him - and just about everyone he communicates with at work, on Twitter, via social networks, on blogs. You get the point. Both the volume of personal and marketing emails have increased dramatically since the medium's beginning, and the early adopters are poised to rebel. Yet few marketers and vendors I speak with are slowing down the pace or changing their practices to prepare for a backlash. Now, by backlash, I don't mean that the email world will go completely dark. But I do think marketers need to prepare for a more streamlined approach to direct communication online.

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Two emails, both alike in subject line

Independent ESP e-Dialog Makes Out Well In Acquisition Deal