- Forrester Councils
- Councils Overview
- log in
Posted by Bert Dumars on December 20, 2013
2014 is going to be a big year for B2C CMOs. We just published our "Predictions 2014: B2C CMOs Embrace The Post-Digital Landscape" report that predicts CMOs will: get creative with digital lifestyle media; get their hands dirty with customer experience; bring strategy to mobile; invest in marketing innovation; and reconsider their social networking priorities. Here are the five predictions:
Now, I am going down the rabbit hole to present one big personal prediction for 2014 and beyond. This is meant to be thought-provoking and fun.
2014 is year four of the age of the customer, and CMOs will have to build brand engagement on new customer experiences where their customers live and play. To learn more about our 2014 predictions and what they mean for CMOs, read the report (subscription required).