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Posted by Bert Dumars on May 31, 2013
I had the privilege of attending the 2nd annual Procter & Gamble (P&G) Signal P&G event in Cincinnati yesterday, May 30, 2013. The event was created to inspire P&G marketers to accelerate digital, social, and mobile marketing innovation while not losing focus on core brand building fundamentals. Marc Pritchard, P&G CMO, stated several times that “understanding our consumers is core to anything we do in digital.”
The event MC was John Battelle, CEO of Federated Media, who did an excellent job keeping the speakers moving and on point. Stan Joosten, innovation manager, global eBusiness, of P&G played a pivotal role in managing the overall event under Marc Pritchard’s sponsorship and leadership. There were nearly 500 P&G and outside guest attendees as well as many more via webcast.
It was a packed day with 20 speakers and excellent insights. Here are but a few quotes and insights from the day.
Marc Pritchard started the day off with key themes:
These are just a few highlights from the day. But the most fun insight came from a Google study that showed that of those who admitted it, 39% of all smartphone users have used them in the bathroom.
The Signal P&G 2013 event represents a great way to educate brand marketers and emphasize the importance of digital and mobile to brand building and marketing innovation.