Posted by Bert Dumars on May 21, 2013
My first report on marketing innovation cultures published last week. It includes four case studies from Nestlé, Chick-fil-A, Skinnygirl Cocktails, and 7-Eleven. The report also introduces four categories of marketing innovation cultures: risk-averse, pragmatic, experimenter, and customer-obsessed.
The follow-on report will focus on how to assess your organization’s current marketing innovation culture and what it takes to migrate from where you are today to where you want to be tomorrow. Whether you have a risk-averse, pragmatic, experimenter, or customer-obsessed marketing innovation culture, your insights are critical to this research.
I have developed a short (5 to 10 minute), anonymous survey on assessing your marketing innovation culture. The more responses I receive, the more insightful and valuable the report will be for you. Everyone who takes the survey will receive a summary of the results if they choose to provide their email address at the end of the survey (optional).
Please take the survey today, and forward it to any of your colleagues or peers you feel could add insight into this topic.