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Posted by Benjamin Ensor on January 31, 2013
When we look at our Technographics data on mobile banking adoption by bank, it’s clear that some banks are doing much better than others. Why?
There’s no magic potion that will quickly persuade a large proportion of your customers to adopt mobile banking. The reasons customers give for not using mobile banking are too diverse to address with any single tactic. Instead, the research we’ve done for our new report on Best Practices In Mobile Banking shows that the digital banking teams who are having the most success at driving mobile banking use have worked with other functions across their organizations to do four big things well:
The full report with lots of examples of what leading digital banking teams are doing well is available to Forrester customers here. We’d love to hear of any other good practices or great examples you have seen as we continue our research on mobile banking.
Benjamin and Myriam