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Posted by Benjamin Ensor on July 18, 2012
The longer we spend researching mobile banking, the more convinced I become that mobile banking is the most important innovation, or cluster of innovations, in retail banking in years, arguably in a century. Here’s why I think mobile banking is a much bigger deal than cash machines (ATMs), credit cards or home-based online banking:
We’ve just published some new research on mobile banking in Europe. Here are some of our main findings:
The full report is available to Forrester customers here. We look in detail at what mobile banking functionality European banks are offering and at how customers are using mobile banking. We also provide recommendations on how digital banking teams can drive mobile banking adoption by listening to customers’ needs, focusing on helping customers achieve their goals, integrating mobile banking into wider multichannel strategy, choosing technologies carefully, and using education and security guarantees.