My New Adventure

I am simultaneously disappointed and excited to announce that I will be departing Forrester in mid-February.  Being an analyst has been a terrific experience, but I’ve been offered the opportunity to lead community and collaboration at a Fortune 500 organization.  This is an excellent opportunity to dig deeply into the opportunities and challenges for a great organization, to return to leading and managing a team of bright and eager professionals, and to apply all that I’ve learned in my time at Forrester. 

Landing the analyst position at Forrester was, in many ways, a dream come true. I have enormous respect for the thought leaders at Forrester, and being part of their ranks was edifying, fun, and energizing. I cherish the many chances I was provided to meet great thinkers, both on the Interactive Marketing team and within the clients we serve.  There is nothing I will miss more than the analysts, researchers, project managers, and account and sales team members on the Interactive Marketing team. They are an incredibly smart, dedicated, and hardworking group of individuals. 

Please continue to read the Forrester blog for information, ideas, and report announcements about interactive marketing and social media from Sean Corcoran, Nate Elliott, Michael Greene, Melissa Parrish, and our newest addition to the team, Elizabeth Shaw.  Elizabeth will be holding down the fort covering social and emerging technology here in the San Francisco office; if you’re a vendor or client in the area and don’t yet know Elizabeth, I’d highly recommend you schedule some time to get to know her. She’s smart, charming, and enthusiastic, and I’m sorry we didn’t have more time to work together.

As I transition to my new and exciting role, I hope to maintain and deepen the relationships I’ve made via Twitter, my blog, and other channels. I hope you’ll continue to follow me on Twitter at @augieray

When one door closes, another opens — and in this case it may be a door for you.  Forrester will be hiring a senior analyst in North America to join its Interactive Marketing team. This analyst will cover social media and its relationship to other digital efforts. If you’re interested, you can apply directly from the job description or reach out to Christine Overby at or on Twitter at @coverby.  (And I'd like to thank Christine for her support and the kind words she shared on her own blog post.)

I will greatly miss the terrific team at Forrester, and I look forward to their insightful reports and helpful consultation assisting me to be a better leader in the future.  



All the best

All the best wishes in your new adventure - you will be missed here at Forrester.

Thanks, Zach

I appreciate the nice note. It's been nice to get to know you in the Foster City office!

Will miss you

Few people know or remember that we hired Augie Ray after he called me out on sponsored conversation -- here's my post on that:

A few months after that, he contacted me and said "umm ... do you think I would be a good fit for that opening you have?" He was a great fit and we've been lucky to have him (and so have our clients). I've really liked working with Augie.

If you're reading this, then recognize that if you've got this kind of talent, we're interested -- and whether you've "called me out" or not won't affect whether we hire you!

Thanks, Josh

Thanks for the kind words and the fun memories. I look forward to calling you out in the future!

For others reading this, working with Josh was terrifically fun and challenging in all the right ways. I learned a lot from him in my time at Forrester. I'd highly recommend the experience to you. If you have an interest in being a social media marketing analyst at Forrester, visit

Been great working with you,

Been great working with you, Augie. And, learned a lot from you this past year. Hope to connect with you soon. Congratulations!!!

Thanks, Dan

My new job title will have the word "Community" in it, so I trust we won't be strangers. Hope things continue to go well for you and the team at Lithium!

Oh, the places you will go!

Augie, we're excited to hear about what you are off to do next. No doubt so many companies want the skills around social and community that you have! We appreciate the guidance and wish you the very best of luck.

Thanks, Katy

Thanks for the nice comment!

I probably shouldn't say this (because it'll get me in trouble with someone), but Lithium was one of the companies I got to know this past year where every interaction I had was impressive and enjoyable. You've got smart, warm, authentic people there, and I'll miss the occasional opportunities to work with you, Dan, Phil, Michael and the rest of the crew.

Good Luck

Hi Augie, good luck for your new experience. Let us know the destination...