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Posted by Ari Osur on January 19, 2012
So it appears that the progress of SOPA and PIPA is grinding to a halt, largely due to the massive online backlash inflamed by the influential new generation of digitally focused companies like Google, Amazon.com, and Facebook. For interactive marketers, this is a good thing. But protecting content creators from online piracy is fundamentally important and the movement is funded by deep pockets. If SOPA and PIPA are dead in their current incarnations, they’re certain to resurface in another form. The new question for interactive marketers and the online community is whether that new form will be more realistic, fair, and effective in terms of enforcement and compliance.
As a refresher, the twin online anti-piracy bills in the U.S. legislature sought to give copyright holders and U.S. attorneys general the power to stop foreign-based websites from linking to or displaying copyrighted content like movies and music without permission. But the bills are extremely far-reaching and complicated and could potentially up-end the operations of any website that allows users to post content or has links to other sites – which is basically every site out there.
Why are SOPA and PIPA bad news for marketers? They would potentially:
Yes, the illegal use of copyrighted material is a profound issue that must be resolved. But SOPA/PIPA overreaches and compliance with its requirements would be more damaging than productive. What are your thoughts about this contentious issue? Post your comments here and voice your opinion.